Hotel ROI Tracking

Hotel Traffic Builders uses state of the art real time web analytic tools to constantly measure and adjust your online advertising dollars. With our programs, we call always tell you exactly what your return on investment is for every banner ad, for every directory listing, every pay per click key word we bid on for you! Your will never have to wonder which of your marketing dollars are performing and which are not ever again.

Typical Hotel ROI Advertising

PPC marketing brings qualified online hotel seeking lookers and online bookers to the hotel websites. Based on the strength of the website presentation, ease of use and smooth booking process, the conversion rates can be extremely cost effective. We establish financial ROI objectives to ensure that your campaigns yield positive returns.

Quite often we can simply use the same exact amount of money that you would have paid a travel agent commission with, and convert it to streaming qualified traffic that will generate higher volumes of bookings and often at far better economics.

Hotel Traffic Builders allows clients to set their own economic goals, and then we deliver the best possible results, with every penny invested being tracked in real time so that you always know what your ROI is and we have the ability to constantly adjust your marketing investment to maximize your results.

Why HTB uses state of the art data reporting & SEO marketing tools

The internet hotel marketplace is enormously complicated and constantly changing at an incredible pace. Knowledge enables results and competitive advantages!

Digital data must be highly focused, properly formatted for immediate interpretation, and must be constantly updated to gain competitive results.

HTB has developed and customized the best hotel industry e-Marketing data tools and brought them together into a single data center for each hotel property/web site. More important, the data is auto filtered to zero in on key elements, with auto reporting generation with a few clicks, formatted numerically or graphically, and with a single click exportable in Word, Excel, PDF or basic text formatting. SIMPLICITY to make everyone smarter and more effective!

To properly manage e-Marketing we need to know everything available about potential guest online activities relative to engaging with our hotel websites. How did they find us, what keywords and search engines were used, what sites generated the referral traffic, how did each visitor use our web site, visitor page paths, time on site, which used our booking engine, and which looked for an 800#,. The more we know, the better we are at driving direct bookings!

Search engine marketing is all about optimizing our web sites to be in perfect sync with hotel searching consumers. More important, it's about cost effectively outperforming the competition! To this end HTB monitors 5 resort competitors for every client and then works to neutralize any individual advantage that any competitor comes up with. We make sure that our hotel clients clearly outperform all competitors on the Search Engine stage.