SEO

Hotel Traffic Builders effective Search Engine Marketing solutions (SEM) will drive visitors to your website. We know how to do this in the most cost effective and response effective manor. But that's just the beginning. You want qualified visitors streaming to your website, and you want them to take specific actions such as booking their reservation, requesting information, or subscribing to your newsletter/e-mail list. You should demand a positive, measurable ROI on your Internet marketing investment. Hotel Traffic Builders is the leading provider of complete ROI driven hotel e-marketing solutions designed to accomplish these goals. Every Hotel Traffic Builders marketing effort and solution is ROI measured down to the individual click stroke in real time and always available for hotel client viewing through our private & secure reporting center that we provide for every hotel client.

Hotel Traffic Builders has a full-time staff of dedicated search engine optimization and paid search advertising specialists who provide a complete array of SEM services including.

Website optimization Search engine optimization Paid inclusion management

Pay per click advertising management Real time ROI based website analytic

Did you know? 85% of Internet users rely on search engines to locate hotel information on the Web. Independent hotels, branded hotels, hotel management companies and lodging companies must all rely on search engine referrals to deliver new, direct bookings. Make sure search engines find your hotel as a top hotel listed in your market otherwise you've become part of the Invisible Web.

Unlike other e-commerce categories, Internet users search for travel and hospitality services and offerings within the context of a particular destination. Therefore the search engine strategy for the hotel website is subject to different methodology than what the generalist SEO (Search Engine Optimization) companies usually offer. This destination-focused search engine strategy requires in-depth knowledge of the travel and hospitality industry, extensive destination research, destination target keyword analysis, and more.

Hotel Traffic Builders destination focused search engine marketing strategies can help you leverage the popularity of your local destination to boost your hotel's online visibility.

PPC

Paid Search has become the most cost effective way to market online for hotels who know how to run smart ROI driven sales campaigns. Paid search is an auction, where the highest bidder gets the first spot on Search Engines such as Google, Yahoo, MSN, and AOL. Hotel Traffic Builders dedicated pay-per-click advertising staff employs state of the art powerful technology solutions and personally manages every client campaign.

Companies such as Google and Overture have exploded onto the online marketing scene. As the competition and complexity of running these campaigns have increased, so has our expertise. Hotel Traffic Builders manages thousands of keywords daily, and effectively bids for clicks in the most competitive categories - "Hotel Bookings".

Here are the services we offer with our hotel paid search management

In-depth Keyword Research and Development

Choosing the correct keywords and new keyword phrases is fundamental to the success of any campaign. Hotel Traffic Builders team of paid search experts will develop an exhaustive list of relevant keywords that make sense for your hotel and will result in a positive ROI. We provide real time ROI tracking for every keyword to make sure you are getting the most qualified and profitable traffic.

Campaign Set-Up

We quickly and effectively set-up Google, Yahoo, MSN, and other top-tier paid search campaigns. We create keyword categories, titles, descriptions, campaign budgets and unique tracking links that will provide you with a fully optimized campaign from the start.

Detailed ROI Tracking Campaign Reporting

We track from click to conversion/room booking for each visitor to your site. We treat each of your keywords as a unique individual campaigns, allowing us to spend every cent where it is most profitable for you. Our level of reporting is extremely detailed and comprehensive, which will give you tremendous insight into your marketing and your business.

Bid Management

From the information we acquire through our real time ROI tracking and reporting, we are able to set your bid prices to precisely where you need to be to gain the optimal amount of traffic and revenue. We utilize ROI "rules-based" bidding which will help you bid smarter than your direct head to head competitors.