How We Work
Yesi Hill, Co-Founder
How HTB learns the property, agrees on priorities, coordinates the work, and keeps the hotel informed.
About Hotel Traffic Builders
Hotel marketing is all we do.
HTB provides cost-effective marketing support for independent hotels and resorts. We work alongside the hotel team, in direct coordination with the owner, operator, and people who run the property.
Who we are
Hotel marketing specialists, not a general agency.
Hospitality is all we do. HTB was co-founded by Tom Hill, and the company has grown around one idea: a hotel needs marketing people who understand hotels and are immersed in hotel marketing success.
We bring website design and management, search and AI visibility, reputation management, reporting, analytics, and marketing strategy together into one single solution. One team, one plan, one point of contact.
Recommendations are based on the property information and approved data available to HTB, together with hospitality marketing experience. We work alongside the hotel team and keep priorities, decisions, and next actions visible.
How HTB works
Full service, hotel focused, and transparent.
Full service
Strategy, website, search and AI visibility, reputation and reviews, and reporting from one fully synchronized team that works as an integral part of your team.
We speak hotelier
We market hotels and resorts and nothing else. We understand the marketing work that affects occupancy, ADR, and direct bookings, and we talk in room nights, not impressions.
Focused on your property
An experienced HTB lead stays close to the account. We listen first, watch the agreed details, and bring forward the next recommended action.
Transparent
Fees, included work, and third-party costs are explained before work begins. Account ownership and payment responsibility are documented for the engagement. HTB recommends; the hotel decides.
Our customer commitment and promise
We treat your hotel the way we want to be treated.
HTB's working principle is to be clear, attentive, and respectful of the hotel's decisions. Ownership, access, and transition responsibilities for approved domains, accounts, content, and reporting data are documented for the engagement. HTB shares its reasoning and answers questions about the marketing work in scope.
How we work
Experienced guidance, with a clear point of contact.
HTB assigns an experienced lead for the relationship and coordinates the hospitality marketing specialists needed for the agreed work. The hotel knows who owns each next action and where to bring questions.
Fees, included work, and approved third-party costs such as advertising, software, and domain fees are explained before work begins. Those costs and account responsibilities are documented for the engagement.
HTB identifies what needs attention, monitors the agreed sources, reports plainly, and recommends the next action. The hotel keeps rates, inventory, reservations, booking operations, approvals, and the guest experience.
Open invitation
See what Hotel Marketing 4.0 can do for your property.
Thank you for visiting. Hotel Marketing 4.0 is how HTB brings website, search and AI visibility, reputation, and reporting together for one hotel. We would welcome the chance to show you what it looks like for yours.
Start with our services. Then talk with us about the revenue you feel the property is leaving behind.
Explore HTB servicesQuestions hoteliers ask
Frequently asked questions about HTB
What makes HTB a hotel marketing agency rather than a general marketing company?
HTB works exclusively with hotels, resorts, and hospitality businesses. Every recommendation - from website structure to reputation follow-up - is built around hotel-specific priorities like occupancy, ADR, and direct bookings, rather than adapted from general small-business marketing playbooks.
Who founded HTB and who runs the day-to-day relationship?
HTB was co-founded by Tom Hill. Yesi Hill, Co-Founder, is closely involved in how HTB works with clients. Each hotel is assigned an experienced lead who stays close to the account and coordinates the specialists needed for the agreed work.
Does HTB work with independent hotels, or only larger hotel groups?
HTB is built for independent hotels and resorts, and the one-to-one service model is designed for properties that want direct access to experienced hotel marketers rather than a large-brand account structure. This includes boutique and luxury properties working with a smaller, focused hospitality marketing firms alternative built around one point of contact.
What decisions stay with the hotel, and what does HTB manage?
The hotel keeps rates, inventory, reservations, booking operations, approvals, and the guest experience. HTB manages the agreed marketing work - website, search and AI visibility, reputation, and reporting - and documents ownership and access for domains, accounts, content, and data before work begins.
Does HTB handle paid advertising or PPC for hotels?
HTB's core program covers website management, search and AI visibility, reputation, and reporting. HTB is not a dedicated hotel ppc company; paid campaign support - such as geo-targeted and retargeting activity connected to the hotel website - is coordinated where it is part of an agreed scope, rather than offered as a standalone PPC management service. If paid media is a priority, discuss it directly with HTB to confirm current scope.
How transparent is HTB about fees and third-party costs?
Fees, included work, and approved third-party costs - such as advertising, software, and domain fees - are explained before work begins, and account ownership and payment responsibility are documented for the engagement.
What happens if we want to see examples of HTB's past work?
HTB's Success Stories page shows a selection of hotels, resorts, and hospitality businesses it has worked with, including website design and launch support. Rate, inventory, and booking decisions remained with each hotel throughout that work.
How do we start working with HTB, and is it a fit if we already have another marketing partner in place?
Most hotels start with a free website review or a conversation about the service area that matches their current priority - website, search and AI visibility, reputation, or reporting. HTB can work alongside an existing hotel advertising agency handling paid media, focusing its own scope on website, search, reputation, and reporting, and agrees on scope before work begins.
Talk with HTB